Rec Day! 2024

A pinnacle project of my time with Butler University's Office of Recreation and Wellness, the Rec Day! campaign was created as part of a brand refresh for the department. Key campaign focuses included promoting the office's spring programming and consolidating several Instagram pages into a single unified channel.​

​

Several stations were set up throughout campus to promote student interaction. In the weeks leading up to the event, students could pick up passport cards at the recreation center's front desk and earn merch by visiting all the stations on Rec Day.

​​

Result:
Over 150 student participants at in-person activities on Rec Day and the new @BURecWell Instagram account saw an 8% increase in followers following channel consolidation.

DISCIPLINE

Design
Strategy
Copywriting

PUBLISHED

February 2024

CLIENT