Gymtimidation

The Back Cover Summary

My first true foray into marketing, this pitch deck was created after recognizing how common Gymtimidation - the idea of being uncomfortable with crowded gyms - was on campus. View the full pitch deck here.

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The campaign included targeted use of the slogan "Everyone Starts Somewhere, Start With Us" on physical materials throughout campus. Additionally, I developed a series of infographics shared on social media aimed at lowering the barrier of entry to the gym.

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Result:
Following the campaign, the HRC saw a 10% increase in student use.

DISCIPLINE

Strategy
Copywriting
Design

PUBLISHED

Fall Term 2021

CLIENT

Butler University Recreation and Wellness